"This feature feels niche."
"We're not sure our audience will pay for this."
— Head of Product, Growth-Stage App
"Your competitors are already building this."
"The market just made it obvious."
— Market, 12 months later
We spot market shifts before your competitors. Then we help you move.
We've advised 8 of Jio's largest apps by subscribers and revenue. We've seen every growth pattern. Every wall. Every missed opportunity.
OUR APPROACH
We generate bold, contrarian product and operational recommendations—ideas your internal teams might dismiss as "not worth their time."
WHEN MARKET MOVES
When market pressure arrives (and it always does), we're there. Our frameworks make it easy to move fast and convince stakeholders.
How we spotted an opportunity their DNA had forgotten.
Urban Ladder had gradually shifted from premium furniture to mid-market positioning. Their startup DNA had diluted. Growth had plateaued.
We spotlighted a premium furniture catalog—"Oasis"—priced at 200% of their average order value. Not a stretch. A return to their roots, repositioned for scale.
20% addition to annual revenue.
The market validated what we saw. They executed. Revenue confirmed.
We work with Head PMs and product teams at India's largest D2C, online retail, and OTT apps.
10–12
Change-Concepts
Detailed recommendations with market analysis, wireframes, and differentiation strategy. Not ideation—diagnosis.
50%
Better Frameworks
PMs tell us our recommendation quality and CX outperforms other advisory sources they work with.
3 Months
Embedded Partnership
We embed with your product team. We iterate. We build conviction internally before market moves.
13y
Deep inside India's largest app ecosystems
18/20
Ideas we recommended got implemented (after market validated)
7 of 8
Apps initially rejected our ideas, then acted 12 months later
We analyze your product offerings, user behavior, unit economics, and market positioning. We identify the contrarian moves your team hasn't yet considered.
10–12 detailed recommendations with market comparisons, wireframes, and differentiation strategy. We deliberately include ideas that feel risky—because they are.
You pick what aligns with your strategy and risk appetite. We work on retainer basis to support execution and build internal conviction.
When competitive pressure arrives, you're ready. Our frameworks make it easy to move fast and convince stakeholders. That's when real value is realized.
Head PMs and product teams at India's top 15 D2C, online retail, and OTT apps. Companies hitting growth walls. Companies ready to take contrarian bets.
"We work with teams that believe operational clarity and strategic boldness are competitive advantages."
Let's talk about what your app could become when you're willing to see patterns others miss.
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